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Ref #
W177183
State/Region
Kowloon
Department
零售门店
Location
Hong Kong SAR
City
Tsim Sha Tsui

COMPANY DESCRIPTION

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

POSITION OVERVIEW

The Senior Manager, Clienteling (1:1), APAC is responsible for driving the design, deployment, and performance of 1:1 clienteling across APAC markets, with a primary focus on High Net Worth (HNW) and Very Important Client (VIC) development. The role translates regional clienteling strategy into consistent, high-quality execution in partnership with Retail and Market teams, ensuring measurable commercial impact and elevated luxury customer experiences. 

ESSENTIAL DUTIES & RESPONSIBILITIES

Key Responsibilities 

  • Partner with the Head of Clienteling & CIX, APAC to define and evolve the regional 1:1 clienteling strategy 
  • Develop and maintain APAC-wide clienteling frameworks, playbooks, and best practices 
  • Support markets in embedding clienteling into daily retail operations and routines 
  • Drive structural adoption and effective usage of clienteling tools and platforms 
  • Champion AI-assisted clienteling capabilities to improve advisor efficiency and personalization 
  • Define and monitor clienteling KPIs including client coverage, outreach effectiveness, retention, and VIC contribution 
  • Analyze performance and translate insights into actionable recommendations for markets 
  • Collaborate closely with CRM (1:Many), Data & Analytics, Retail, and Training teams 


HNW & VIC Client Development 

  • Own regional standards for HNW and VIC client development and management 
  • Support markets in strengthening client portfolios through acquisition, development, and reactivation initiatives 
  • Align clienteling outreach with VIC experiences, events, and gifting strategies 
  • Ensure consistency of elite service standards while allowing for local cultural nuance 

Client Advisor Enablement & Adoption 

  • Develop regional toolkits and guidance to enhance Client Advisor clienteling effectiveness 
  • Partner with Retail and Training teams to embed clienteling behaviors and discipline 
  • Support change management and adoption of new clienteling capabilities 
  • Promote structured, insight-driven outreach and portfolio management 

EXPERIENCE, SKILLS & KNOWLEDGE

  • 8–12+ years experience in clienteling, luxury retail, CRM, or customer experience roles 
  • Strong understanding of luxury service models and HNW/VIC client expectations 
  • Regional or multi-market APAC experience preferred 
  • Hands-on experience with clienteling tools, CRM platforms, and customer data 
  • Strong commercial mindset with data literacy and performance orientation 
  • Ability to influence retail and market stakeholders without direct authority 
  • Candidates with less experience can be considered as Manager

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